The Event Industry’s New Normal?
Updated: Jun 21, 2021
There is no doubt about it. 2020 was a devastating year for the event industry. As the world recovers and slowly gets back to normal, how we run and attend events will not be what it previously was. Hybrid events can potentially become the event industry’s new normal.
Benefits of Hybrid Events
A hybrid approach gives you the flexibility to switch between in-person and virtual only events if necessary. By preparing and planning for both events allows you to quickly adapt to unexpected situations with out having to postpone or cancel.
In-person events can require a sizable investment. By adding the option of virtual attendance to your event you have the potential to significantly reduce costs. Reducing your in-person attendance reduces the requirement for renting large costly venues as well as potentially reducing staffing needs. At the same time a hybrid approach allows you to add many more virtual attendees at little to no extra cost which can significantly increase your ROI.
For example, TEDx Stanley Park, TEDx Bear Creek and Get Inspired Talks are some of our clients whom we helped achieve this. By providing them with production and streaming services they were able to increase their attendance and revenue stream beyond the scope of their in-person audience.
A hybrid approach allows you to connect with people who may not necessarily be on your initial invite list. By giving them virtual access to all or part of your event you can give them an example of what they can expect in terms of support and service as a customer or client. Allowing you to begin building a relationship that boosts their confidence in a purchase decision.
In-person or virtual events, we are here to help you create an unforgettable Audio-Visual experience. Want to know how we can help you? Book a FREE CONSULTATION call.